Expo Channel

Direct Response

Television shopping is accessible and convenient, and provides advertisers with a forum in which they can talk directly to customers who are ready to buy.

Important factors that will assist in the direct response way of selling include:

An offer to encourage people to buy i.e. buy the product and get an accessary
Make it an advantage to order the product, save you time, healthy etc
Guarantee a delivery date and stick to it
Easy to pay via the web or phone e.g. a credit card/s that is well known and respected
An easy, memorable website to order on
An easy, memorable phone number
Competitive pricing
Money back guarantees (30, 60 days)

Expo viewers watch several times to see informative demonstrations on a range of products before making a purchasing decision. Expo is a cost effective way of
reinforcing advertising campaigns and test marketing products to an audience that is predisposed to purchasing.

The end result directs real customers directly to your call centre, website and/or location.

Sales Enquiries

Brand New Media is the national sales agency representing EXPO Channel. They have been the national sales
team for Expo for over 6 years. Their critical knowledge of direct response advertising gives them the ability to tailor
a package to suit your needs.

Using the mass distribution of Expo, coupled with the expertise of Brand New Media, advertisers will be able to run
a successful television campaign on the Expo Channel. From start to finish Brand New Media will work with you on
budgeting, strategy and placement.

For all Sales Enquiries please contact Brand New Media at the location most convenient for you.

Sydney

Peter Moore . +61 2 9431 9003 . pmoore@brandnewmedia.com.au

Melbourne

Andrew Easton . +61 3 9696 8995 . aeaston@brandnewmedia.com.au

Brisbane

Andrew Guiver . +61 7 3358 5520 . aguiver@brandnewmedia.com.au

Adelaide